So what makes a good workshop successful?
And What Doesn't!
There are a few, simple rules to follow to
guarantee success. Obviously you want to have a venue that suits
your needs, easy to find, easy parking, those sorts of things. For
some people comfortable chairs is important! But for success, you need
to fill those chairs, and that's where the biggest worry often lies with
business owners - where am I going to find my customers.
BEFORE you
book the venue, select the date, and cross your fingers that you'll be able
get some bookings, there are some steps you MUST follow:
Know your customer
Getting to
know your customer and finding out what they want is a life-time activity
for
all business owners. Well, there are some that don’t have a system for
finding out, but they don't stay around very long. As you probably
know 50-90% of businesses fail in the first year
or two of trading. Astonishing and frightening isn't it!
Being able to
find out what your customer wants (called your "hungry crowd"), and then providing that
solution for them,
is the proven formula for success in any business. Rather than the
other way round - thinking you've got a great product and then trying to
find the market and the customer later!
Have you got a great workshop you want to host
but unsure about how you'll get the message out.
You can't just set a
date, sit back and expect everyone to know about it - how could they?
Through Telepathy? You MUST give yourself enough time in advance of a
workshop to promote the event and through various means. The longer
the event and the more it costs, the more time you'll need to promote it.
We'll give you examples of where to look for best marketing and advertising
opportunities. And if you offer solutions for your customers'
problems, then your job just got a great deal better. And that's why
you gotta know your customer!
“START YOUR OWN TRAINING SCHOOL” LIVE EVENT
Would you
like hands on help from someone who has actually ‘been there and done
it’? I’ve been running my own training school, offering a variety of workshops for 10 years – one day
events, 2 day events, 4-weekend courses, and 18 month programmes, repeatedly
selling out, often well in advance, with proven strategies, and I’m ready to
help YOU, this 27th, 28th and 29th March.
This
programme lays out, step-by-step, how to simply Organise, Promote and SELL
OUT your own Successful Workshops, the foundation to running your own
school.
ALL will be revealed in our
3 day event
We’ll Share With You
A Tailored Plan of
Action for
Running Your Own Successful Workshops
That Will Reward You With
More Clients, Wealth
And More Personal Satisfaction
In Your Business”
So you want
to set up your own Training School and Workshops. Then it is
more than likely you share many of the same concerns I did when I went from running workshops
part time (in between the "proper" day job) and making the transition to running my
own Therapy Training School full time.
-
I was worried about where we'd find the
best customers for a relatively unknown therapy
-
I learned the hard way about the best
advertising opportunities
-
I learned about the bizarre truth when it
comes to pricing your event
-
I've learned to systemise
to improve productivity and results
-
I learned to test what
works and junk
what doesn't.
And I'm going to share all this with you.
I changed my
life in 2001 when not only did I pack in the "proper" job, I sold my apartment in
Dublin, and moved to the west of Ireland with my partner Kieran. We had
little more than a dream to not work 9-5, in a dull, boring job, and being stuck in an
office every day.
Kieran and I
have since considerably expanded the workshops we offer so that now our
business brings in over €120,000 annually. But of course, like you, we
do this for many reasons - it's not purely about
the money. Everyone has to live and we're making a living, but the
health benefits, life satisfaction, being able to take holidays when we want
(never having to ask the boss, oh yes that's me!), living where we want
(close to the beach), these are some of the direct and indirect benefits of being in
control of your own business - and how to avoid the pitfalls!
So we’ve
created this 3-day event for talented people, experts in their field who
want to share their talents and knowledge with more people via
great workshops. You know you are on this earth to make a difference, and by
running workshops you can reach so many more people than you can in your
private practice.
Before we go any further, I
want to set something straight. This
workshop is NOT about developing your course content. You are the authority in
that area. What this training is about is to share with you what we've been
doing for over 10 years, and that’s successfully running our
Training School and offering a variety of workshops. In fact, this
Live Event is of value to anyone wanting to offer workshops
to their customers regardless of their business.
By the end of the 3 days, you’ll have in your
hands
a Clear, Tailored Plan of Action you can use
immediately to begin
Running Your Own Great Workshops
…GUARANTEED.
We will cover:
-
The System you
Need to put in place to get
to know Your customers
-
Are you too close to the flame? No
longer see the benefits (and indirect) benefits of what you're offering?
-
Brochures and what to
put in and what to leave out - we'll give you the Formula for Success
you Must Use Each
Time!
-
Finding your “hungry
crowd” and understanding the "what's in it for me?" question
-
The true
way to discover the features and benefits of what you're selling
-
How to use "Special Offers"
without de-valuing your event.
-
Setting your price –
Knowing What to Charge
-
Powerful and Profitable "Keep in
touch" strategies
-
Websites that do the selling for you
-
-
What 3 things you
MUST do to prepare YOU for
your event
-
Knowing when to "be professional"
and when to open up
-
Post
Event - what is Essential You Do
-
Making the most of your event's opportunities.
So what will it cost you to participate
in this 3 day live event?
What I’m
going to share with you has netted me on average €120,000 a year. How
much is one successful workshop worth to you and the life you want to lead? If you
didn't have to work as many hours as before, just simply running a few workshops each year
what
would you do with all that extra time?
You can see that the information we’ll be sharing
with you could
easily command a price tag running into many thousands.
But like you, the reasons we run workshops
isn’t just about the money. I want to help people the way others have helped
me, and the way I see it, I could charge 10% of the net income generated,
but this isn’t going to help the people who most need it, so that’s why I’ve
settled on a price tag of just €3,497* – and you can even pay in instalments
for no extra charge,
(just choose the pricing option
that works for you). This includes, 3 nights B&B accommodation at the
four star Carlton Atlantic Coast Hotel, your lunch each
day, and all the extra bits & bobs that go with the content of the Live
Event. We'll even ensure you're collected from the local airport for
those who need to fly.
But Don't Delay - We're
Limiting
The Number of Places
That's right. We're
limiting the number of people who can attend this
event to ensure the class-
-
is small enough so you're guaranteed individual attention
-
is big enough to bounce ideas off like-minded
business owners
-
and is
just the right size for everyone to enjoy the event and walk out with
their personalised Plan of Action!
For your
total investment of just €3,497, you’ll get a unique Action Plan designed
specifically for you to know what to do to set up a Training School of your own. So, you could say
it’s not going to cost you money, it’s going to MAKE you money! *In
fact, if you book before
1 December 2008, we'll knock a
€1,000 OFF the
price, so you only pay €2,497. How's that for a money saving idea.
Keep in mind that one workshop
will bring you many more thousands of euros!
You’ll also receive the following Special Bonuses…
Bonus
#1: Friday Evening Networking Party
The Irish are known for enjoying the "craic" and on the Friday evening
we'll be hosting a special networking party giving you the chance to meet
and get to know each other after your first busy day at the Workshop.
This is just as important as the actual Live Event for making firm friends,
and possible joint ventures!
Bonus
#2: Brochure layouts, adverts etc etc
We'll have our "swipe file" of successful
brochures, booking forms, and adverts that have reaped rewards and sold out
our events.
Bonus
#3: Follow-Up Q&A Phone Session
Two weeks or so after the event, I’ll be hosting a 60-minute open Q&A
session by phone. You can call in and ask any questions you
have, or call in and listen to others’ questions and situations. You’ll find
this extremely valuable as you may have some questions popping up after
you get back home.
Bonus #4: Software
Support - List of Resources I use
We'll show you how to use technology to make life just that bit easier.
We'll show you the suppliers, on-line resources, and software we use that
adds that "edge".
Bonus #5: Receive a free
Massage/facial
We've negotiated with the health Spa at the Carlton Atlantic Hotel, for the
first 10 people who book their place on our Workshop to receive a relaxing
massage or facial one evening. This will be a fabulous bonus, to take
some time out for yourself and feel rejuvenated!
At
this remarkable three day program you will discover…
-
A powerful way to overcome your nerves when presenting
-
The biggest mistakes almost everyone makes when it
comes to pricing your event
-
The simple (but essential) step you must take
BEFORE you organise your event
-
The Essential Steps to becoming
Known as an Expert in Your Field
-
How to discover .....
-
How to understand what business you are actually in
-
How to ensure
you sell out your events every time
-
How one simple question uncovers and clarifies the
real business you are in
-
The 3 keys to
extraordinary CONFIDENCE
-
The Secret Process to Converting Strangers into Raving
Fans
-
This is a true HANDS-ON
WORKSHOP, geared ESPECIALLY for consultants, coaches, trainers,
holistic practitioners and other small business owners.
But you're not
going to get anywhere without taking action.
We expect
you to walk out the door on Sunday with a ready-to-go, step by step, Action Plan to get you
from where you are right now to running your own successful workshops.
In
only 3 days you will gain what took us years to learn. You will know
what to do, when to do it, and how - quickly, easily, and strategically.
“START YOUR OWN TRAINING SCHOOL” LIVE EVENT
Friday to Sunday 27, 28 and 29
March 2009
Westport, Co Mayo,
Ireland
Are you ready for Success? Are you ready to learn how to Start Your
Own Training School?
The Live Event is taking place
on Friday March 27th – Sunday March 29th at the Carlton Atlantic Coast
Hotel, Westport, Co Mayo. (Easy to access from 11 UK airports, direct into Ireland West Airport
Knock). We recommend that you fly
in on the Thursday and we'll be finished by the Sunday afternoon ensuring
you can fly back on the final day of the workshop. Of course you might
like to extend your trip and enjoy some of the local sights and attractions
for a day or two. We’ll give you a full list of airlines and
hotel information when you register.
Bring your spouse,
partner, family member or business partner too
Oh wait, I
almost forgot! Having the support of someone close when you are starting out a
new venture can be of huge benefit at the Live Event but also afterwards -
it means they can truly understand your passion, and have a greater
understanding and appreciation of "what you do".
So if you want
to bring your spouse, partner, family member or business partner with you to
the event, you can add them to your booking for just
15% of the full fee of just €524!
BOOK NOW!
Get the booking Form here
See you there!
Siobhán Guthrie
Kieran Haughey
